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ecommerce for distribution

Commerce Vision: B2B and B2C eCommerce Software for Distributors

Trusted by hundreds of brands across multiple industries:

Commerce Vision: B2B and B2C eCommerce Software for Distributors product

Commerce Vision: B2B and B2C eCommerce Software for Distributors

  • Streamlines B2B and B2C ordering for faster, easier sales
  • Real-time ERP integration for pricing, inventory, and workflows
  • End-to-end ecommerce built to simplify and scale

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Trusted by hundreds of brands across multiple industries:

dist-nut-place dist-milhench dist-meshersupply dist-johnstone manu-valley-container dist-gopher-industrial dist-jansen dist-the-source dist-nut-place dist-milhench dist-meshersupply dist-johnstone manu-valley-container dist-gopher-industrial dist-jansen dist-the-source

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Existing Customers

Your Fully Integrated eCommerce Solution

Highly configurable for both B2B and B2C, our platform delivers the seamless experience your customers and your team deserve—right out of the box. Complete with all the must-have features, you’ll make the right choice the first time, with a solution that integrates deeply with your ERP, scales as you grow, and keeps you ahead of changing market demands. Key features include:

+ ERP Integration

Connect your CV ecommerce platform directly to your ERP for a truly unified business system. Automatic data synchronization keeps inventory, pricing, and customer information accurate in real time—eliminating manual updates, reducing errors, and giving every team instant access to the same reliable information.

+ Fully Configurable

Tailor everything from storefront design to checkout to match your exact business workflows. Adapt quickly to new markets, product lines, or sales channels without costly rebuilds, so you can respond to opportunities and challenges faster than the competition.

+ All-in-One Solution

Run your ecommerce, inventory management, and order fulfillment from one powerful platform. By consolidating systems, you simplify operations, reduce IT overhead, and ensure your teams work from a single source of truth, from sales to warehouse to finance.

+ Complex B2B Functionality

Handle the unique demands of B2B commerce with built-in tools for tiered and contract pricing, account-level order history, bulk ordering, and detailed reporting. Everything is designed to match the complexity of your sales processes while keeping the buying experience seamless for your customers.

+ Personalization

Deliver a shopping experience tailored to each customer. From personalized product recommendations to customized pricing and promotions, you can make every buyer feel like your most important customer.

+ Built-In CMS

Update banners, product descriptions, or entire pages without touching a line of code. Commerce Vision CV eCommerce’s intuitive content management system gives your team full control over your site’s look and feel, making it easy to keep content fresh, relevant, and on-brand.

+ Punch Out

Integrate directly with your customers’ procurement systems using punch-out catalogues. This makes it effortless for them to browse, select, and purchase your products from within their own platforms, creating a smoother ordering process and strengthening long-term business relationships.

+ Branded Ordering Portals

Offer your customers a self-service portal that looks and feels like your brand. From colors and logos to personalized dashboards, these portals reinforce your identity and make ordering from you as intuitive and familiar as possible.

Keep Your eCommerce Performing at Its Best with Advantive

Commerce Vision CV eCommerce is built to help growing businesses reduce costs, streamline operations, and adapt quickly to changing market demands. As part of the Advantive family, we provide ongoing enhancements, secure hosting, and expert support to ensure your ecommerce solution continues to deliver value. From new features to proactive performance improvements, we’re committed to helping you stay ahead and serve your customers better every day.

Secure Hosting

Protect your business and customer data with enterprise-grade security, proactive monitoring, and regular updates, so you can focus on growth with confidence.

Knowledge Base

Tap into our extensive, multi-language knowledge base packed with resources, guides, and best practices to help you get the most from your platform.

Expert Support

Get quick, reliable help from a team that understands your business and your ecommerce solution—minimizing downtime and keeping you moving forward.

Optimize Your Workflows with CV eCommerce Integrations

Commerce Vision CV eCommerce is a fully integrated B2B and B2C platform that can be configured to match your unique workflows and customer requirements. Out of the box, it delivers advanced functionality and can be extended with powerful integrations, including:

  • ERP integration for real-time data
  • Tiered pricing and bulk ordering
  • Punch-out catalogs
  • Secure, monitored hosting
  • Branded ordering portals
  • Personalized products and pricing
  • Integrated payment gateways
  • Inbuilt, no-code CMS
  • API connectivity for third parties
Co-Workers on laptop in a warehouse

Sell Smarter Across Every Channel

Expand your sales opportunities with connected software solutions that work together seamlessly. CV eCommerce powers your online storefront, Lucy automates email and PDF orders, and Opmetrix equips your field teams in the field.
All three connect directly to your ERP, eliminating double entry, ensuring accurate data, and delivering a consistent buying experience for your customers—no matter how they order.

Lucy Sales Order Automation

Automate manual order entries with Lucy, an AI-powered solution that captures, validates, and processes email and PDF purchase orders directly into your ERP.

Highlights:

  • Eliminate rekeying with automated order capture
  • Process email and PDF orders with speed and accuracy
  • Sync instantly with your ERP for real-time data updates
  • Reduce costs and free up staff for higher-value work

Learn More about Lucy Sales Order Automation

Opmetrix Field Sales Tool

Boost sales productivity and field performance with Opmetrix—a mobile CRM and retail execution platform that equips teams to work smarter and stay connected in real time.

Highlights:

  • Create quotes, orders, and returns on the go, both online and offline
  • Optimize routes and better coordinate customer visits
  • Sync with your ERP for accurate pricing, inventory, and data
  • Track performance with real-time dashboards and insights

Learn More about Opmetrix Field Sales Tool

Advantive delivers actionable, problem-solving software solutions for specialty manufacturers and wholesale distributors that simplify processes, optimize performance, and increase revenues.

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Speak to a Commerce Vision CV eCommerce Expert

What to Expect

  • Free 20-minute call with a product expert
  • Live demo tailored to your industry requirements
  • Discover what products best fit your needs
  • No games, gimmicks, or high-pressure sales pitch

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